RITIZEMethodology
Why Guttman, not Likert.
Senior respondents inflate self-assessments on Likert scales. Guttman makes that impossible by design.
The problem
The problem with Likert scales
Inflation at the top
Likert asks "rate yourself 1 to 5". Senior roles consistently anchor near the top of the scale, regardless of objective performance. The data is biased before analysis begins.
Non-comparability
A "4" from a junior and a "4" from an executive describe different realities. Likert cannot tell you which is closer to truth, so the average becomes meaningless.
The solution
How Guttman methodology works
Guttman items are ordered by difficulty: agreeing with item 5 implies agreeing with items 1 through 4. Self-inflation collapses, because every claim implies harder claims below it.
Under the hood
Each questionnaire is scaled per role and per topic. The platform runs a scalability check on every dataset, so unreliable items are flagged and excluded before any insight is generated. The result is comparable, objective, hard data on soft topics.
Academic foundation