PRAIORITIZE — homeBook a briefing

About

Organizational science, scaled by AI.

PRAIORITIZE began as university research and grew into a four-layer AI architecture deployed across 1.000+ transformations.

Founders

The team behind the architecture

Jan van de Poll

PhD, TU/e · Technical IP

Architect of the four-layer system. Originator of the Guttman-based methodology and the multi-objective genetic optimization that powers the AI Data Scientist layer.

Fatima de Vos

Managing Director MENA · Creative IP

Leads the creative and product expression of the architecture, and the MENA practice from the UAE. Owns the brand and customer experience surfaces.

Story

From research to architecture

PRAIORITIZE began at TU/e, with research on how to quantify the soft side of organizations without falling into the inflation traps of conventional Likert surveys.

What started as a measurement breakthrough grew into a full AI-driven Transformation Architecture: four modular layers that quantify, validate, optimize and sustain change across 1.000+ live programmes.

Locations

Netherlands & UAE

Netherlands

European HQ, research and engineering.

United Arab Emirates

MENA practice and delivery centre.